Inside Weleda: What Clean Beauty Means, Skincare for Mums, and More

5 Things You Didn’t Know About Weleda

1. Over 100 Years of Holistic Heritage
   Founded in 1921, Weleda was established by philosopher Rudolf Steiner and Dutch doctor Ita Wegman. Their mission was to harmonise body, mind, and spirit through holistic, natural remedies.
2. Biodynamic Farming Pioneers
   Weleda owns one of the world’s largest certified biodynamic medicinal plant gardens.
3. Zero Microplastics and Synthetic Additives
   Weleda’s formulas are free from synthetic preservatives, fragrances, silicones, and microplastics.
4. B Corp, Carbon-Neutral and Committed to Sustainability
   Weleda is a certified B Corporation, this certification recognises companies that meet high standards of social and environmental performance, accountability, and transparency. Weleda is committed to sustainability, operating under a climate-neutral approach and using recyclable packaging. Their production sites in Germany, Switzerland, and France run on 100% renewable energy.
5. Used by Midwives
   Weleda’s baby and mama products are trusted by midwives due to their gentleness and efficacy. Their 100% certified natural baby ranges are comprehensively designed to work with all types of babies skin and each product has been researched by a team of midwives and pharmacists to help support the development of healthy skin. 

Clean beauty has become a buzzword in skincare, but at Weleda, it’s been at the heart of everything since day one. For over 100 years, their philosophy has been simple: respect people, respect nature, and create products that care for both.

More Than a Trend: A Holistic Approach

For Weleda, clean beauty isn’t just about what they leave out—it’s about what they put in, and how they care for the world around us. Every decision made—from ingredient sourcing to packaging—is guided by responsibility to people and planet.

What Makes Weleda Different from Other Natural Skincare Brands?

1. Anthroposophical Roots
   Weleda integrates anthroposophy — a philosophy that connects natural science and spiritual insight — into product development, focusing on healing from within and without.
2. In-House Farming
   Unlike many "natural" brands that source third-party ingredients, Weleda grows and harvests many of its own botanicals using biodynamic farming practices.
3. Pharmaceutical Standards
   As a licensed pharmaceutical company, Weleda formulates many products with therapeutic-grade potency, combining skincare with proven medicinal benefits.
4. Cruelty-Free with True Transparency
   Certified by NATRUE and UEBT (Union for Ethical BioTrade), Weleda adheres to strict ethical sourcing and animal welfare standards, without greenwashing.
5. Holistic Product Philosophy
   Weleda products are designed to work in rhythm with the body's natural cycles — day/night, seasonal, or life-stage — rather than simply addressing surface-level concerns.

Top Skincare Tips for Pregnancy and New Mums with Weleda

Pregnancy is a beautiful journey, but it’s also a time when many women take a closer look at what they put in—and on—their bodies. For over a century, Weleda has been a trusted name in natural skincare, creating products that nurture skin with the purest ingredients. But what does clean beauty really mean, and how can moms-to-be build a safe, supportive skincare routine?

What “Clean Beauty” Means at Weleda

At Weleda, clean beauty is more than just a trend—it’s a philosophy.

• Formulated with natural ingredients — plant oils, extracts, and essential oils
• Sustainably sourced — with respect for people, plants, and the planet
• Free from synthetic preservatives, fragrances, and harsh chemicals
• Dermatologically tested — to ensure safety and skin compatibility

This means you can feel confident that your daily routine supports both your skin and your wellbeing, especially during pregnancy.

1. Nourish and Protect Stretching Skin - Use Weleda Stretch Mark Massage Oil daily from early pregnancy. Rich in almond oil, arnica, and wheat germ, it helps maintain skin elasticity and reduce the appearance of stretch marks.
2. Soothe Sensitive Pregnancy Skin - Hormonal changes can cause dryness, itchiness, or sensitivity. Opt for Weleda Skin Food for deep nourishment or Almond Soothing Moisturiser for gentle hydration.
3. Embrace Daily Rituals - Self-care is essential for mental and emotional wellbeing during pregnancy. Create calming routines using Weleda Stretch Mark Massage Oil for evening massages.
4. Gentle Newborn Care - For your baby’s first skincare, the Calendula Baby Care range is ultra-gentle. Try the Calendula Nappy Change Cream - a favourite for preventing and soothing nappy rash.
5. Support Postpartum Recovery - Weleda’s Perineum Massage Oil can help in preparation for birth. With sweet almond and vitamin E rich wheatgerm oil, the oil is especially formulated for massages which help the perineum to become more flexible and relaxed, ready for childbirth.