Trilogy – What we mean by ‘clean, natural beauty’

The term “clean beauty” refers to skincare and cosmetic products that are formulated without harmful chemicals, toxins, and synthetic ingredients. The importance of clean beauty lies in its focus on products that are safe, non-toxic, and environmentally friendly.

Why is this important?

Reduced exposure to toxins: Some conventional skincare products contain synthetic chemicals, preservatives, fragrances, and other additives that may be harmful. These ingredients can potentially irritate the skin, disrupt hormone balance, and even contribute to health problems. Choosing clean beauty products reduces exposure to such toxins, promoting overall wellbeing.

Skin health: Clean beauty products typically use natural and organic ingredients that are gentle and nourishing for the skin. Ingredients like plant extracts and natural oils provide hydration, antioxidants, and other beneficial nutrients that support healthy skin function.

Environmental sustainability: Some skincare products contain ingredients that are derived from petrochemicals and other non-renewable resources. These ingredients can have a negative impact on the environment during production, use, and disposal. Clean beauty brands prioritise sustainability by using eco-friendly packaging, sourcing renewable ingredients, and minimising their carbon footprint.

Animal welfare: Clean beauty brands are more likely to be cruelty-free and avoid animal testing, respecting animal welfare and promoting ethical practices in the beauty industry.

Transparency and accountability: Clean beauty brands are often transparent about their ingredients, sourcing practices, and manufacturing processes. Transparency allows consumers to make informed choices.

Our approach to skincare is to use clean, natural ingredients that are essential for noticeable results. We never add anything to our products unless it's absolutely necessary. That means no fillers: just potent, clean formulations for glowing happy skin.

As well as creating natural beauty products, we're committed to navigating our practices with a steady moral compass. To do that, we work closely with our partners and suppliers to find sustainable solutions, support communities, and back causes we believe in.

To us, 'clean natural beauty' means beauty with a conscience. It's our promise to continuously do better and be more responsible with the decisions we make for our customers, our products and our world.